EPISODE · Aug 10, 2026 · 34 MIN
Podcast 92 - AI in Loyalty - From Automation to Transformation
from Loyalty Wired · host Loyalty Wired
AI is changing loyalty — but the real opportunity isn't automation. It's transformation. In this episode, leaders from McDonald's, Kobie and former Nike executive Linda Cereda explore what it really takes to build AI into loyalty: from rethinking culture, operating models and decision-making to creating more relevant and valuable customer experiences. They discuss why technology alone won't deliver the promise of AI, why data and human judgement matter more than ever, and where brands must draw the line between helpful personalisation and surveillance.
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Podcast 92 - AI in Loyalty - From Automation to Transformation
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