Podcast 98: Volvo Ocean Race Global Showcase Marketing

Podcast on how brands are using the Volvo Ocean Race to showcase products and services across the globe. This podcast is a special recording made at the Global Showcase Marketing event held in Galway on June 3rd, 2009 in conjunction with the Volvo Ocean Race which was stopped-over in the city. Among the speakers and interviewees are John Warehand, PR Director, Inmarsat, Ola Rembe, Vice President Communications, Telefonaktiebolaget LM Ericsson, and John Concannon, Failte Ireland,Enda O'Coineen from Let's Do It Galway and John Trainor, from Onside Sponsorship consultancy.