PODCAST ADVERTISING: Should your brand be advertising on podcasts?

I’ve dabbled in podcast advertising, but there are many brands out there who are spending significant sums on introducing their product or service to ever-increasing podcast audiences.So what works best when it comes to advertising on podcasts is this something that your business should be considering?Joining me to discuss that is a lady who’s sold over 50,000 podcast ads in the past year. She has an extensive background in radio advertising - and she’s a current, influential voice in the podcast advertising space - welcome to DMR, the Founder of True Native Media - Heather Osgood.