Podcast: Best practice for event marketing

Once again, it’s been a big week for the industry. Since our last broadcast, Edinburgh Festival, Wimbledon and The Open Championship have all been cancelled.

But, is there already light at the end of the tunnel?

On 3 April, China hosted what organisers claim is the first major trade fair to take place in the country following the Covid-19 pandemic. China’s first reported death was 11 January and reports today (7 April) show zero new deaths due to the outbreak.

If the UK were to follow the same timeline, then major events could start as early as the end of May.

If events do get the go ahead as soon as May then marketeers may need to act quick. This week, my podcast guest is Tag Digital’s Laura Davidson, a specialist in digital event marketing who highlights best event marketing practice.

Serving 2,000 events annually, Laura also shares key-analysis from when events began to cancel in Asia through to the more recent cancellations in Europe and the UK.

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