Podcast Case Study: Planning a Niche Show with Conor Duffy

Are you struggling to identify the right niche and audience for your podcast? Do you need clarity on who you should be targeting and what topics to cover? This episode of The Recognized Authority tackles a real case study, walking through the podcast planning process from initial idea to execution. Join host Alastair McDermott as he coaches Conor Duffy, an entrepreneur looking to launch a podcast to attract more clients to his remote workspace directory website. They discuss identifying the target audience, choosing a compelling title and niche focus, formatting approach, ideal workflows, and more. Key topics covered: Defining your podcast goal and intended audienceNiching down to create focus vs going broadPicking an ideal niche that matches intended clientsChoosing a niche-specific title to attract listenersWorkflow tips to simplify podcast production If you need help planning and launching your niche podcast, don't miss this tactical episode. Tune in now to get clarity on who you should be targeting and how to position your show to attract your ideal clients. Topic podcast planning, niche marketing, audience targeting, podcast launch, podcast case study Speakers Guest: Conor Duffy Host: Alastair McDermott Key Insights Niching down your topic creates more focus and relevance for a tight audience segmentConsider building two separate podcasts for very different target marketsInterview formats let you tap into guests' expertise but position them as the authoritySimplify initial workflow to remove friction blocking content creationSmall, niche podcast audiences can still drive substantial business Strategies Use an evergreen educational podcast as an "authority building section"Target decision makers and influencers as ideal podcast guestsSend niche guests a personalized invite to come on your podcastRecord interviews straight to tape without editing to simplify workflow