Podcast Content Strategy: How To Choose Topics That Bring Clients

Do you feel like your content isn’t bringing in clients? In this episode, I’m breaking down podcast content strategy and how to choose topics that actually drive visibility, trust, and revenue.If you’re creating content consistently but not seeing results, the issue isn’t effort—it’s strategy. This episode walks you through the first step of my PAYDAY Model and how to create content that aligns with what your audience is already searching for.Here’s what you’ll learn:– Why most content doesn’t convert– How to choose topics that lead to sales– The psychology behind what your audience clicks on– The 4 filters every content idea should pass– How to stop guessing and start building a systemThis is where your content starts working for your business—not just taking up your time.If you're ready to build a podcast that actually drives revenue, this is your starting point.And if you want the full system, check out my Podcast to Payday course where I walk you through everything step-by-step.About Sherry SuttonI help established business owners use podcasting and video to build visibility, trust, and revenue—without creating more content than necessary. Through my PAYDAY Model, I teach you how to turn one piece of content into a full marketing system that actually supports your business growth.If you're ready to build a podcast that works as a strategic asset, not just more content, explore my Podcast to Payday program.