PODCAST | Data-driven Aisles — PepsiCo’s Blueprint for Anticipating Shopper Needs

A leader in the global consumer goods industry PepsiCo continues to innovate in how it engages with customers across both digital and physical channels. In this second part of a two-part interview series, Ellen Webb, Vice President of Shopper Analytics & Insights at PepsiCo, discusses how the company uses data analytics to optimize the shopping experience, ensuring it meets the evolving expectations of today’s consumers.