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[Podcast] Digital, Diversity and Youth - Upending the Value Chain episode artwork

EPISODE · Apr 21, 2020 · 29 MIN

[Podcast] Digital, Diversity and Youth - Upending the Value Chain

from The New Mainstream Podcast · host The New Mainstream Podcast

Today’s multicultural consumers are younger than the general population and tech-savvy, making mapping their digital DNA essential to a company’s value chain. The issue is that some of that intel comes too late in the process. This week, Charlie Echeverry, founder of Black Brown Collective, discusses the intersection of digital, diversity, and youth and how putting diverse consumers at the top of the value chain will be a game changer for companies and brands looking for sustainable growth.

What this episode covers

Today’s multicultural consumers are younger than the general population and tech-savvy, making mapping their digital DNA essential to a company’s value chain. The issue is that some of that intel comes too late in the process. This week, Charlie Echeverry, founder of Black Brown Collective, discusses the intersection of digital, diversity, and youth and how putting diverse consumers at the top of the value chain will be a game changer for companies and brands looking for sustainable growth.

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[Podcast] Digital, Diversity and Youth - Upending the Value Chain

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Frequently Asked Questions

How long is this episode of The New Mainstream Podcast?

This episode is 29 minutes long.

When was this The New Mainstream Podcast episode published?

This episode was published on April 21, 2020.

What is this episode about?

Today’s multicultural consumers are younger than the general population and tech-savvy, making mapping their digital DNA essential to a company’s value chain. The issue is that some of that intel comes too late in the process. This week, Charlie...

Can I download this The New Mainstream Podcast episode?

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