"Podcast Growth Isn’t Magic—My Real Journey Through Struggle and Breakthroughs"— Anthony Weaver | Ep 111

If you want a real look at how a seasoned podcaster builds a show that lasts, this episode is for you. I sat down with Anthony Weaver, host of About That Wallet, and pulled back the curtain on his five-year journey helping the sandwich generation talk about—and enjoy—their money. You’ll hear how Anthony went from recording with a phone at his kitchen table to juggling video, live shows, and multiple income streams, all while staying close to his listeners’ needs.Key takeaways you’ll walk away with: how to thoughtfully monetize your podcast with sponsored episodes, business cards, and merch; and how the right workflow (from AI tools to editing systems) can help you publish consistently without burning out or overspending. Plus, you’ll discover Anthony’s approach to networking and using conferences to connect with both guests and listeners. If you’ve ever wondered how to grow your podcast without losing the personal touch, you’ll find practical steps here. Enjoy the story—and some ideas you’ll want to try right away.Connect With Anthony WeaverWebsite: https://aboutthatwallet.comNewsletter: https://aboutthatwallet.com/newsletterMerch Store: https://aboutthatwallet.com/storeIf My Podcast Story speaks to you, consider subscribing so you never miss an episode. And if you have a moment, leaving a review helps more people discover the stories shared here. Your support truly means a lot.There’s more to every story than what you hear on the episode. Join the My Podcast Story newsletter to receive thoughtful takeaways, episode extras, and personal notes that don’t make it into the show. It’s a quiet way to stay inspired between listens.Sign up here: https://mypodcaststory.com/joinIf the stories you hear on My Podcast Story bring you inspiration, clarity, or simply a moment of connection, consider supporting the podcast by buying me a coffee. Every contribution helps me continue sharing the journeys of podcasters from around the world.Support the show: https://buymeacoffee.com/wisdomhqWant to be a guest on My Podcast Story? Send Wisdom Okonkwo a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/mypodcaststoryChapters00:00 Meet Anthony Weaver00:15 Why a Podcast About Money00:34 Choosing the Podcast Name00:45 Audio vs. Video Journey01:54 First Episode Memories02:54 Workflow Behind the Podcast08:12 Editing, AI Tools, and Costs13:25 Video Creation and Promotion17:07 Using Opus Clip and AI19:38 Streamyard, Riverside, and Friction20:35 Booking Guests and Staying Consistent22:50 Solo Episodes vs. Interviews24:12 Growth Strategies: Early Days25:29 Using Pins, Cards, and Conferences28:31 Upgrading Marketing Materials30:17 Podcast as a Business Booster32:07 Making the Show a Resource33:39 Monetization: Income Streams44:48 Sponsored Episodes Explained46:56 Pitching and Partnering Locally49:45 Niche Podcasts and Community52:13 First Steps for New Podcasters54:55 Where to Find About That Wallet55:43 Wrap-Up and Final Thoughts