Podcast Hosts Are Begging for Guests. Here's Why You're Not One.

GROWTH PILLAR: Networking & Community WHO THIS IS FOR: SMB owners / Solopreneurs / Coaches and consultants / Anyone building authority through content WHAT THEY'LL GAIN: A clear action plan for podcast guesting — from setting your intention to using PodMatch, following up like a pro, and turning every appearance into a business relationship.   Most business owners think about being a podcast guest. Carl Richards helps them actually become one. Carl is the founder of Podcast Solutions Made Simple and a seasoned speech coach who has spent years helping entrepreneurs land podcast appearances and speaking gigs. In this Canada Growth Network Power Hour session, Carl walks through his step-by-step framework for getting on podcasts — and making each appearance count long after the recording ends. Set your intention. Thinking about guesting and actually doing it are two different things. Carl's first step is making podcast guesting a real plan — how many shows, what topics, what schedule. Know your topics. Keep it to three or four clear themes. No jargon. Make sure your topics match what hosts are already searching for, or you won't get matched on platforms like PodMatch. Use the right tools. Carl walked through PodMatch live — showing how to search for shows, read host profiles, and pitch effectively. He also shared MyPublicist.AI as an AI-driven alternative for finding podcast opportunities outside of a matching platform. Track everything. A simple tracking sheet keeps your outreach organized, your follow-ups on time, and your progress visible. Follow up — every time. After the recording, send a thank you. Ask for a virtual coffee. Carl has landed clients, referral partners, and joint ventures simply by taking that extra step after the mic goes off. The opportunity is real. There are 100 million people who want to be podcast guests. There are fewer than 800,000 active shows. The math is in your favour — if you actually show up. Connect with Carl: Website: Podcast Solutions Made Simple LinkedIn: Carl Richards Facebook: Carl Richards TikTok: @carlrichards72 Instagram: @podcastsolutionsmadesimple YouTube: Podcast Solutions Made Simple Tools mentioned: PodMatch MyPublicist.AI Also in this session: Percy Barr — CGN co-host and AI consultant Wayne Pratt — CGN co-host and life and business coach Watch on YouTube here Browse all episodes   — PARTNERS ON THIS EPISODE — Canada Growth Network — A business community with a full CRM and automation suite built for SMBs and solopreneurs. $47 CAD/month. Real tools. Real people. Profit10™ — Take the free Profit Snapshot. Ten questions that show you where your business is strong and where it's leaking profit. Gentry Learning — Fred Crouch's real estate education platform. Courses, active listings, an Investor Club, and a free newsletter.   Next Steps Email: [email protected] Join Canada Growth Network — $1 CAD first month, $47 CAD/month. Real tools. Real people. Subscribe to the K4B blog Search K4B episodes Register as a K4B guest Attend the CGN Monday Power Hour free Browse all episodes Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation.We share perspectives. You make the decisions.Want more? Head over to blog.knack4business.com — packed with practical episodes on AI, marketing, leadership, and growth. No fluff. Just the good stuff. Subscribe while you're there.Until next time; keep building. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.