EPISODE · Jan 11, 2022 · 18 MIN
PODCAST: ‘Integrating, not replacing’ – HEROTEIN VP on the New Protein movement in China and her leap from finance to food
from Food & Beverage Trailblazers · host William Reed Ltd
In this episode of our Food and Beverage Trailblazers podcast we speak to Coco Tse, Vice President of Strategy and Operations at HEROTEIN, about the rise of the ‘New Protein’ movement in China, the need for localised products, and format innovation.
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PODCAST: ‘Integrating, not replacing’ – HEROTEIN VP on the New Protein movement in China and her leap from finance to food
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