Podcast: Interview met Ellyne Bierman van Reflower

What this episode covers

Sector Banker Dirk Mulder gaat in gesprek met Ellyne Bierman oprichter van Reflower. Reflower is een bloemenservice waarbij abonnees voor €20 per maand een bos kunstbloemen op tafel hebben staan. Die bloemen kunnen de abonnees met elkaar delen. Elke keer dat je het boeket wil ruilen voor een ander, kost dat €15. Voor die kosten krijg je overigens een hele grote bos bloemen. Bovendien zit de vaas ook bij het abonnement in. Reflower opereert nu uitsluitend online, maar zien ook mogelijkheden in de fysieke retail. Bijvoorbeeld als onderdeel van een bloemist, of als bloemenbieb in het atrium van een ziekenhuis. Ellyne vertelt over het bouwen van een duurzaam merk, circulariteit, het verschil tussen echte en kunststof bloemen en het belang van e-commerce. Benieuwd? Luister deze podcast.

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Frequently Asked Questions

How long is this episode of ING Sector inzichten?

This episode is 37 minutes long.

When was this ING Sector inzichten episode published?

This episode was published on November 24, 2021.

What is this episode about?

Sector Banker Dirk Mulder gaat in gesprek met Ellyne Bierman oprichter van Reflower. Reflower is een bloemenservice waarbij abonnees voor €20 per maand een bos kunstbloemen op tafel hebben staan. Die bloemen kunnen de abonnees met elkaar delen. Elke...

Can I download this ING Sector inzichten episode?

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