Podcast Interviews as a Backlink Strategy

Do you want to increase your domain authority? Are you looking to build backlinks to improve your SEO and drive more traffic to your website? Did you know that podcast interviews are a top way to do this? On this week's episode we talk about:

• What are backlinks and why do we need them?
• How podcast interviews help you to build backlinks
• How to get maximum SEO benefits from your podcast interviews

Key Takeaways

• Every site has a domain authority - a number between 0 and 100 and this is based on how important Google thinks your site is.
• A backlink is a link from another site to yours and Google sees this as a vote for your site.
• A backlink from BBC News has more weighting than a small unknown random site.
• By building backlinks you improve your SEO and your domain authority.
• Most podcasts have show notes and you get at least one back link here.
• Most hosts will ask which links you want them to include in the show notes. If they don't, ask.
• If you're asked to provide a title for your episode make sure it includes one of your keywords.
• Transcribe your episodes and turn them into optimized blog posts on your website.

Connect with Victoria Bennion

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