Podcast Launch Strategy: A Step-by-Step Guide with Social Media Promotion

I’ve seen so many new podcasts launch with next to no promotion behind them.Then they wonder why they didn’t receive as many downloads as they thought they should have. They’ve told their friends and family, put a few graphics or videos out across social media, and they feel like that’s plenty.But it lands a little softer than they anticipated.There are also podcasters out there that are so nervous about putting their show out, that they don’t want to promote it.And that’s all well and good if you’re just testing the waters, or you don’t really want anyone to know about your show until you feel like you’ve found your feet.But I’m not talking to that podcaster here. I’m talking to the podcaster who wants to make the most of their new podcast launch. The podcaster who wants to make sure they squeeze as much out of their launch as possible, without spending money on ads or other paid strategies. This is purely a strategy for those of you who want to use social media, email marketing and good ol’ fashioned word of mouth to help promote their new podcast.So, here’s the exact strategy I recommend to our clients, and we use ourselves here at Bamby Media.BAMBY MEDIA LINKS:Free Podcast Audit ServiceYouTube ChannelGEAR WE USE HERE AT BAMBY MEDIA:SE Dyncaster DCM8Rode Boom ArmXLR CablesSony ZV E10Elgato CamlinkAputure Amaran 200d LED Video LightAputure Light Box MinPre-Amp/Mixers we recommendFocusrite Clarett+Rode Streamer XRodecaster Pro IIRodecaster Pro Duo