Podcast Marketing Strategy with Nielsen Analyst Larry Gerbrandt

from On the Record...Online · host Eric Schwartzman

I had the good fortune to sit down one-on-one with General Manager and Senior VP of Nielsen Analytics Larry Gerbrandt and talk about measuring podcasts against other media forms, the behavior of podcast users, and where podcast measurement is heading. This is a recording of our conversation, which is insightful if you’re working on creating…

Episode metadata supplied by the publisher feed · Published Sep 29, 2006

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Podcast Marketing Strategy with Nielsen Analyst Larry Gerbrandt

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