Podcast News: Video Ads Rising & FTC Takes Action Against Fake Reviews

Is Spotify's push for video ads changing things for advertisers? Ad spending on audio ads was up 11 percent and video ads slightly outperformed that at 12%. What does this mean for podcasters? Listen and find out because we're back with more podcasting news! We take an up-close look at the State of Business Podcasting 2024, which offers insights into the top 100 business podcasts, including release trends, branding, and monetization strategies. Additionally, we cover the new FTC rules on fake reviews and endorsements that have been recently signed into law. Episode Highlights: [7:40] Upcoming Events and News Bites [12:41] Podcasting Stats and Trends [14:25] Discussion on Podcast Editing Tools [28:19] Integration News and Business Podcasting Insights [42:06] Show Structure and Monetization Strategies [44:53] Independent Podcasting and Network Trends [50:26] Enhancing SEO with Show Notes and Engaging the Community Links & Resources:  The Podcasting Morning Chat:  www.podpage.com/pmc Join The Empowered Podcasting Facebook Group: www.facebook.com/groups/empoweredpodcasting⁠ PodNews: www.PodNews.net Podfest’s Pod Lab Virtual Event:  https://bit.ly/3NZeGOw Podcasting For Business Report:   https://bit.ly/3YHgTmq Minvo:  https://studio.momento.fm/?via=1021c8 Riverside:  https://www.riverside.fm/?via=0676da FTC’s New Rules:  https://bit.ly/3NXuW2h Spotify’s Video Ad Growth:  podnews.net/press-release/spotify-ad-growth Riverside’s New Background Music Feature:  https://www.riverside.fm/?via=0676da Embed Your Episodes In Your Emails: https://bit.ly/3UGNeZj Remember to rate, follow, share, and review our podcast. Your support helps us grow  and continue to bring valuable content to our community. Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w Brought to you by ⁠iRonickMedia.com⁠ and ⁠NextGenPodcaster.com⁠ Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you! --- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or [email protected] Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here:  https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b