Podcast No 124: Exhibition Marketing

Exhibition marketing is sometimes overlooked as part of the marketing communications mix. Yet, in many sectors it's a dominant way to reach and influence markets, whether we are talking about consumer exhibitions or trade fairs and exhibitions. In this special podcast on the topic of exhibition marketing, Gary Graham, projects manager from Bord Bia is on the line to talk about the Bloom consumer exhibition taking place in the Phoenix Park in June. In studio is Sean Leamass founder of SDL Exhibitions which is one of Ireland's largest organisers of consumer and trade shows such as Expose Live and the Ideal Home Show and Showhouse 2010.