#PODCAST NO TOBACCO DAY: 2024 campaign hopes to empower youth to resist the often-deceptive tactics by big tobacco companies #sabcnews

By Newsbreak Producer Hoosen Ebrahim - Community leaders and parents have been cautioned to protect young teenagers and children from the tactics of the tobacco and e-cigarette industries. That's according to health promotion officer at The Heart and Stroke Foundation - nurse Silvia Craucamp. She was reacting to the overall theme of this years No Tobacco Day. The campaign dubbed, "Stop sliding into my DMs," highlights the stealthy and aggressive methods used by big tobacco companies in trying to infiltrate the lives of youth through social media, digital platforms, influencers and advertising. The campaign aims to raise awareness and empower the next generation to resist and fight back against these sometimes-deceptive practices...