PODCAST P&M: Especial CMO TRACKER con Kantar

from Podcast P&M · host Revista P&M

La relevancia cultural dejó de ser un concepto intangible para convertirse en un factor medible dentro de la estrategia de marca. Así lo explicó Leticia Navarro, Managing Director del Cluster Andino de Kantar, al presentar VIBE, un framework que busca ayudar a las empresas a diagnosticar y fortalecer su conexión cultural.

Episode metadata supplied by the publisher feed · Published Aug 12, 2026

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PODCAST P&M: Especial CMO TRACKER con Kantar

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