EPISODE · Oct 24, 2025 · 13 MIN
Podcast Pitching Strategy for Female Entrepreneurs w/ Kim Roy
from Business Over Cocktails - Behind the Business - Real Talk with Female Entrepreneurs · host Lauren Najar, Kim Roy
Learn how to master podcast guest pitching using the STAR framework with visibility strategist Kim Roy. Discover how authentic visibility, lead generation strategy, and relationship-based outreach help female entrepreneurs grow their brands. This episode explores pitching podcasts, building authority, and using soulful strategy to attract aligned clients and podcast opportunities.Episode Highlights:What Is the STAR Framework for Podcast Pitching?Why Visibility Starts with StrategyPitching as Relationship BuildingEnergy + Authenticity = ImpactStaying Consistent with Your Visibility PlanAvoiding Common Pitching MistakesKim’s Free Visibility GuideChapters:00:00 – Introduction: Why Podcast Guesting Matters01:05 – Redefining Pitching as Relationship Building02:05 – The Two Sides of Pitching: Strategy vs. Energy03:15 – The STAR Framework Overview04:35 – S: Strategy – Clarifying Your Messaging & Audience06:05 – T: Target Research – Finding Aligned Opportunities07:05 – A: Approach – Personalizing Your Pitch08:55 – R: Review – Tracking, Following Up & Staying Consistent11:05 – Final Thoughts: Where Strategy Meets Soul12:00 – Free Resource: The Visibility GuideConnect with Kimberly:Website: https://pitchwithkim.com/ Instagram: https://www.instagram.com/pitchwithkim/# Free Resource - 4 Steps to Consistent Lead Generation https://pitchwithkim.myflodesk.com/4-stepsBook: Deserts to Mountaintops: The Pilgrimage of MotherhoodContributing Author Chapter: Grieve With Gratitude https://a.co/d/30HGUJkEmail: [email protected] Events:Chicago Retreat - July 14-16, 2026 - https://laurennajar.myflodesk.com/iid9wbr2ycNapa Retreat - October 5-8, 2026 - https://laurennajar.myflodesk.com/cetj223rsrGrowth & Connect Events - https://laurennajar.myflodesk.com/hb2a0mwbqwLet’s Stay Connected: → Follow Lauren on Instagram: www.instagram.com/laurennajar → Learn more or work with me: www.laurennajar.com → Follow Business Over Cocktails on IG: www.instagram.com/businessovercocktails → Attend Growth & Connect retreats & events: www.instagram.com/growthandconnect🎧 Subscribe & Review: Love the episode? Don’t forget to subscribe, leave a review, and share with a friend who needs a business boost and a good chat over a cocktail.
What this episode covers
Learn how to master podcast guest pitching using the STAR framework with visibility strategist Kim Roy. Discover how authentic visibility, lead generation strategy, and relationship-based outreach help female entrepreneurs grow their brands. This episode explores pitching podcasts, building authority, and using soulful strategy to attract aligned clients and podcast opportunities. Episode Highlights: What Is the STAR Framework for Podcast Pitching?Why Visibility Starts with StrategyPitching...
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Podcast Pitching Strategy for Female Entrepreneurs w/ Kim Roy
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