Podcast Promotion Tips to Boost Listeners and Monetize with Podglomerate's Joni Deutsch

“It was silly then, and it’s become sillier now, the idea that if you build it, they will come.” – Joni DeutschWhen Joni said that, it really hit home. So many podcasters (including me, in the early days) believe that great content alone will attract an audience. But as Joni explains, in today’s crowded world of podcasting, you have to market your show just as smartly as you produce it.This episode honestly blew me away. Joni is the Senior Vice President of Marketing & Audience Development at The Podglomerate, one of the top podcast agencies in the world, working with brands like NPR, Netflix, and Harvard. She shared everything from the truth about fake “organic promotion” offers, to how pixels actually track podcast ads, to the smartest ways to grow your audience — even on a small budget.Key Talking PointsMarketing is essential, not optional.Avoid fake “growth hacks.”Know your audience inside out.Podcast pixels are game-changing.Growth takes time and relationshipsChapters & Timestamps04:30 — Can You Succeed Without Marketing?09:00 — The “If You Build It” Myth17:00 — Fake Downloads and Vanity Metrics28:00 — What the Hell is a Pixel?45:00 — Real Growth StrategiesSend us Fan MailBook a free call with me here to help you create the best podcast possible! Book your free studio tour today! Email me ([email protected]) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!