Podcast S2E33: Efosa Ojomo - How to fix the Prosperity Paradox

In today's episode of the Idea to Value Podcast, we speak with Efosa Ojomo, co-author of the new book The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty, along with Professor Clayton Christensen and Karen Dillon. Check out the full episode at https://www.ideatovalue.com/podc/nickskillicorn/2019/03/podcast-s2e33-efosa-ojomo-how-to-fix-the-prosperity-paradox/  We speak about why charity isn't the most effective way to help countries develop, what most governments and policymakers get wrong about how to help drive prosperity in developing nations, and how these lessons can be applied to your business. Topics covered in today's episode: 00:01:15 - How Efosa got started with innovation, and how a single book changed his life 00:03:30 - Why charity donations aren't effective at helping drive people out of poverty, and how these are called "Push Strategies" of development 00:05:00 - How entrepreneurs in developing nations innovate and create markets, called the "Pull Strategies" of innovation 00:09:00 - Every single country originally came from poverty. Prosperity is a process, and market-creating innovation is the driver 00:11:00 - To create a mindset shift, you need to understand the language and policy impacts of the three types of innovation (sustaining, efficiency & market creating) 00:12:30 - When you invest in efficiency innovations, they usually eliminate jobs 00:15:00 - A case study of where the insurance industry innovated to provide a new product for low-income families, which has now been bought by about 50-60 million people 00:18:00 - How Henry Ford innovated to drive prosperity in the USA, investing in cars before there were roads 00:19:45 - How managers can use these lessons to help their companies innovate, by using examples of returns of investment to explain to executives for the long term growth and viability 00:21:00 - You need different ways of managing innovations in your company, and not use the same metrics as the business as usual Links mentioned in the episode: Buy the Book: The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty: https://amzn.to/2TbCmQw  The Christensen Institute: https://www.christenseninstitute.org  Efosa's website: https://efosaojomo.com/  Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/  * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr  * Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16