Podcast S2E37: Duncan Wardle – The former Head of Innovation and Creativity at Disney

Today, we are speaking with the former Head of Innovation and Creativity at Disney, Duncan Wardle. Can you imagine a job title more closely related to creativity than that? Read the full article at https://www.ideatovalue.com/podc/nickskillicorn/2019/06/podcast-s2e37-duncan-wardle-the-former-head-of-innovation-and-creativity-at-disney/  We speak about what it takes for companies to become more innovative, how ideas are developed at Disney and Pixar, and why companies need to embrace creativity to prevent themselves from becoming disrupted in the coming decade. Topics covered in today's episode: 00:01:15 - How Duncan got started at Disney, working on public relations and sending Buzz Lightyear into space 00:04:30 - Why "lack of time to think" was listed as the biggest barrier to innovation at Disney 00:05:30 - The four models they tried to bring innovation into the company 00:07:30 - Creating a toolkit for innovation 00:09:00 - Why "purpose" will be more important than "product" in the coming generations 00:11:00 - How Disney asked "How can we solve our customer's biggest pain points?" 00:15:00 - The power of reframing challenges to unlock new ways to generate ideas 00:17:00 - The usefulness of a naive expert 00:20:00 - The power of asking "WHY?" 00:23:00 - The way your brain works on developing ideas, and why it needs time to think 00:26:15 - The danger of shooting down ideas too early, and how to make ideas  00:31:00 - The importance of perseverance  Links mentioned in this episode: Duncan Wardle's website: https://duncanwardle.com/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16