Podcast S3E53: Alex Osterwalder – Creating an invincible company

In today's episode of the Idea to Value Podcast, we speak with Alex Osterwalder, Partner at Stratgyzer and creator of the Business Model Canvas. See the full episode at https://wp.me/p6pllj-1sw  We speak about what it takes to create an invincible company, with a particular emphasis on the importance of a balanced innovation portfolio. Topics covered in today's episode: 00:01:30 - How the Business Model Canvas (BMC) was created 20 years ago, to help companies innovate 00:04:00 - The original purpose of the BMC was to map out any business model, whether it was a company's current one or one they wanted to create 00:05:00 - Innovation is now such a mature profession that practitioners need to understand all of the specialist tools at their disposal. This includes the Innovation Portfolio Maps and Business Model Patterns 00:08:45 - The different types of innovation in a company require different attitudes and management methods 00:11:00 - Most companies don't believe they have high-quality systematic innovation capabilities. Instead, they have innovation theatre. 00:12:30 - What is an innovation portfolio? Exploiting and Exploring opportunities 00:14:30 - The business plan is the enemy of innovation. The importance of killing projects 00:16:15 - Companies need to give innovation projects dedicated resources 00:20:00 - Most business leaders don't understand business models 00:21:30 - Companies should have a Chief Entrepreneur, and should be at the same level as the CEO 00:23:30 - Leadership commitment is required to invest in an innovation portfolio Links mentioned in today's episode: Strategyzer: https://www.strategyzer.com The Invincible company: https://amzn.to/3dFjh4W Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16 Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com