Podcast S3E57: Gemma Milne - Dont believe the Hype in science journalism

In today's episode of the Idea to Value Podcast, we speak with Science and Technology Journalist Gemma Milne. See the full article at https://wp.me/p6pllj-1sA  Gemma has a new book coming out, all about the effects that hype is having on science journalism, and we talk about what you can do to make better understand the truth in what you read, as well as developing your critical thinking. Topics covered in today's episode: 00:01:00 How hype can be used as a tool 00:02:30 How hype affects the way we learn about and understand new ideas 00:04:00 Hype is accidental fooling 00:05:30 There is a responsibility on scientists and journalists to make sure that what is being communicated is true, but also on the reader 00:07:00 Examples of which innovations are being overhyped (like Artificial Intelligence), and also underhyped (like Fusion energy) 00:11:45 How scientists can communicate better while still telling the truth, and preventing fake news from countering the public opinion 00:16:00 Has there been an erosion of trust in science? Or is it about the public not being able to attribute expertise 00:17:45 Always consider the context of what you are reading and hearing Links mentioned in today's episode: Book: Smoke & Mirrors: How Hype Obscures the Future and How to See Past It Paperback https://amzn.to/2wCkd9q Gemma's website: https://www.gemmamilne.co.uk/ Gemma's twitter: https://twitter.com/gemmamilne Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com