Podcast S3E67: Steve Blank - History and lessons of the Lean Startup method

In today's episode of the Idea to Value podcast, we talk with Steve Blank, senior innovation fellow at Columbia University, serial entrepreneur and the founder of the Lean Startup movement. See the full episode at https://wp.me/p6pllj-1th  We speak about what makes a successful startup, what large companies get wrong about innovation and how he has seen Lean Startup evolve and change over the past few years. Topics covered in today's episode: 00:01:15 - How Steve started 8 startups in 21 years, and what this taught him about how innovation works 00:03:00 - How his Customer Development methodology morphed into the Lean Startup method (including insights from Alex Osterwalder and the Business Model development) 00:07:30 - How the meaning of "Startup" has changed over the past few decades 00:12:00 - The moment he realised "there are no facts inside your building", you need to go out and understand what customers think 00:15:00 - How to test hypotheses. Lean startup is just the scientific method, using minimum viable products 00:18:00 - What a "pivot" really is (and is not), a fundamental change to one or more components of the Business Model Canvas 00:22:00 - His problem with innovation theatre 00:25:30 - The need for an innovation doctrine in large companies, and startups going back to basics Links mentioned in today's episode: Steve's website: https://steveblank.com/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com