Podcast S4E85: Cliff Goldmacher - What business can learn from songwriting

In today's episode of the Idea to Value Podcast, we speak with songwriter Cliff Goldmacher. See the full original episode at https://wp.me/p6pllj-1uZ  Cliff is a Grammy-recognised, #1 chart-topping hit Songwriter, and we speak about his creative process, collaborating with other artists, and finding out what companies can learn from songwriting. Topics covered in this episode: 00:01:00 - Cliff's history writing over 1000 songs, and his experience writing  00:03:00 - The songwriters who succeed are the ones that treat it as a business, not the starving artists  00:04:30 - Cliff explains his own creative process, based a lot on routine and process 00:06:30 - Perfect is the enemy of done. It's more important to get into FLOW 00:07:30 - The five aspects of songwriting which can be translated to help companies innovate more effectively 00:10:45 - Using metaphors and the chorus to communicate more effectively 00:14:30 - How some artists have more strength in performing, and sometimes need help with the creative act of songwriting 00:16:30 - There are no good or bad songs. Only generous or selfish songs Links mentioned in this episode: The Reason for the Rhymes website: https://www.thereasonfortherhymes.com/  In today's episode of the Idea to Value podcast, we speak with artist, neuroscience researcher and startup founder Dr Shama Rahman. See the full episode at https://wp.me/p6pllj-1tU  We speak about how we are using Artificial Intelligence and mental models to better understand and even enhance our human intelligence and spark creativity in new ways. Topics covered in today's episode: 00:03:00 - What she was researching and her findings, to see if there are certain brain activities depending on the creative process 00:08:00 - Getting into a flow state 00:11:00 - Different mental modes and models for creativity 00:13:30 - How her new startup is using artificial intelligence to help people during their creative process 00:18:00 - Using wearables and biosensors to help people get feedback on their creative performance Links mentioned in today's episode: Neurocreate: https://www.neurocreate.co.uk/ Dr Shama Rahman's Linkedin profile: https://www.linkedin.com/in/dr-shama-rahman-4a6ba713/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com