Podcast S5E105: Perry Marshall - Detox, Declutter, Dominate

In this episode of the Idea to Value podcast, we speak with one of the original kings of paid marketing, Perry Marshall. See the full episode at https://wp.me/p6pllj-1y8 Perry wrote the highest-selling book on internet advertising, the Utlimate Guide to Google Ads, and has since spent his time refining the 80/20 Pareto principle into strategies to help companies focus on the parts of their business which bring the most reward. Topics covered in today's episode: 00:01:30 - Perry's history in cracking how to do online advertising. Times of great uncertainty are times of great opportunity. 00:07:00 - How Google changed the way advertising works 00:09:30 - There is no longer an advantage to doing more and more all the time 00:13:30 - How a surprise visit from Perry's brother started the journey to reducing everything in his business and life 00:17:00 - The 80/20 principle is about choosing what not to do, then allowing you to focus on what works better 00:22:00 - The 2,700 Dollar espresso machine 00:25:00 - How to use the 80/20 principle in your personal life as well Links mentioned in today's episode: Perry's website: https://www.perrymarshall.com Book: https://www.perrymarshall.com/detox-declutter-dominate/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com