Podcast S5E108: Dr Robert Alan Black - The history of creativity research

In today's episode of the Idea to Value Podcast, we speak with international creativity advocate Dr Robert Alan Black. We touch on his history working with the late, great Prof Paul E Torrance and speak about the history of creativity research. See the full episode at https://wp.me/p6pllj-1zt  Topics covered in this episode: 00:01:15 - Dr Black's history in architecture and advertising, leading him to the new field of creativity research 00:06:30 - Who was Prof Paul E Torrance and his impact on the field of creativity research 00:09:30 - How creativity tests were developed in the 1950s 00:12:30 - The differences between creativity and highly creative thinking, which is "generation of new (to you) ideas" 00:14:30 - The difference between analytical, intuitive and divergent thinking 00:19:00 - The challenge of develop creative thinking skills 00:22:30 - Moving away from studying sick people, to studying psychology 00:26:30 - How people can learn to improve their creative thinking skills, using the SPREAD framework Links mentioned in this episode: Cre8ing website: http://www.cre8ng.com/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com