Podcast Sponsorship Advice (Big Podcast Insider Issue 169)

In this episode of Build A Big Podcast, David Hooper shares valuable insights on pitching sponsors, using free music for social media content, the potential for earning $500,000 from a podcast, and the importance of consistency and establishing stature to grow your audience. Key Themes Podcast Security: There is no security in podcasting. Pitching Sponsors: A guide to approaching sponsors for your podcast. Free Music: Accessing royalty-free music for social media content. Earning Potential: Discussing a podcaster's $500,000 revenue milestone. Consistent Publishing: The importance of consistency in releasing podcast episodes. Established Reputation: The benefits of being a known figure in podcasting. Publishing Frequency: 2 episodes per week as a recommended pace. Topics covered in this episode:​ The unpredictable nature of success and maintaining tenacity in podcasting and other endeavors Advice for podcasters approaching sponsors, including when to consider it, how to determine download thresholds, what to include in a pitch, and what proof sponsors look for Utilizing free music for Facebook and Instagram content due to restrictions on using major label music The flexibility and challenges of skipping podcast episodes as well as strategies for maintaining consistent episode releases A success story of a podcaster and newsletter creator who earns over $1 million per year through podcasting and has a high-frequency publishing schedule The importance of stature and establishing a known presence in podcasting, along with the benefits of a consistent publishing frequency An AI tool for automating podcast writing summaries and articles Episode Timestamps 04:29 Learning about editing changed everything for me. 09:29 Leverage sponsorship for legitimacy in podcasting. 10:17 Consider non-monetary forms of compensation for sponsorships. 15:32 Podcast sponsorships rely on your value, relationships. 17:08 Big Podcast Insider - Web Edition 20:36 Radio hits bring royalties, but live performance is essential. 24:09 Live events, speaking engagements, experience grow podcast. Reputation, audience building aid podcast growth. Two episodes weekly, balanced publishing frequency. The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 169 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Daily - Daily Podcasting Tips Big Podcast AMP (Audio Monetization Program)