[Podcast] Using Influencer Marketing to Progress Culture

Influencer marketing has the power to fuel brand buy-in. But its brands that work to progress culture in ways that inspire and contribute to society that endear themselves to pop culture.  This week, we sit down with Marco Valadez, Partner at ID Agency and Executive Producer of “LA Originals” on Netflix, to discuss the benefits and examples of influencer marketing, its impact on community, and why it’s essential to building brand loyalty.