Podcast: What makes kids tick? With Therese Caruso (Ep. 147)

Zeno Group’s managing director, global strategy and insights Therese Caruso joins Diana Marszalek in the Echo Chamber to talk about what brands need to know to reach “Gen We” – the kids aged 14 to 20 who wield influence in the family, and are radically different than the millennials that marketers have worked long and hard to understand. They have friendships based on shared values, believe success and purpose are keys to happiness and see themselves as their own personal brands.