Podcast Your Way to a 180-Day Year

In this episode, Ken Freire sits down with Richard F. Kaufman, host of the Vertical Momentum podcast, to unpack how he built a thriving podcasting business that lets him work only 180 days a year while generating both income and influence. Richard shares his unique system for helping entrepreneurs launch and monetize their podcasts within 12 weeks — often landing sponsorships before they even publish an episode. From securing aligned sponsors and building authentic relationships to scaling with smart systems, this episode offers a blueprint for turning your podcast into a lifestyle-friendly business that supports your freedom and purpose.Resources Mentioned Vertical Momentum Podcast – https://verticalmomentumpodcast.com Book: The Three P's of Podcasting – by Richard F. Kaufman (-no url mentioned-)Timestamps 00:00 - 02:30 – Introduction: Ken sets the stage and introduces Richard Kaufman, a veteran entrepreneur with a 180-day work year. 02:30 - 04:45 – How Richard built his podcasting system and the influence-to-income model. 04:45 - 07:30 – Getting sponsors before you launch — even if it’s just free swag. 07:30 - 10:30 – Aligning sponsors with your values and building brand integrity. 10:30 - 12:00 – Playing the long game: 5 years of no profit and mentorship from Gary Vaynerchuk. 12:00 - 16:00 – The 12-week framework for launching a profitable podcast: starting with your ideal listener. 16:00 - 19:00 – Equipment myths and why simplicity (and iPhones) can win. 19:00 - 22:00 – Legal setup, branding, and frameworks (solo vs. interview vs. hybrid). 22:00 - 25:00 – Relationship-based growth and using systems like Calendly to ensure guest engagement. 25:00 - 28:00 – The 3 P’s of Podcasting: Power, Purpose, and Profit. 28:00 - 30:00 – How to double dip by letting your business sponsor your podcast. 30:00 - 33:30 – Overcoming fear and hitting record — mindset advice for new creators. 33:30 - 34:20 – How to connect with Richard and take advantage of his free coaching offer for eBook buyers.