Podcasting for Lawyers

Sponsored by the Legal Marketing Association, this episode comes from an LMA webinar on podcasting for lawyers. Visit www.legalmarketing.org for more info. Moderator Scott Ziegler, Advertising Director, Massachusetts Lawyers Weekly Chair, LMA Boston Steering Committee David L. Yas, Esq., Founder and CEO, Boston Podcast Network LLC. , Host, The Boston Podcast David has been producing podcasts since 2015 and has put his signature on approximately 1,000 episodes as a creative influence, host, editor, and promoter. He is the host of The Boston Podcast, one of the city's few independent daily shows, which has logged more than 70,000 downloads. David spent many years in the newspaper business. He was the publisher of Massachusetts Lawyers Weekly, which he guided to an all-time high in paid circulation and profits. A lawyer for more than 20 years, earlier in his career he practiced law with Ruberto, Israel & Weiner. Greg Fleischmann, Director of Global Business Development and Marketing, Sidley Austin LLP Greg heads the global business development and marketing function at Sidley Austin LLP, leading a broad and diverse global team responsible for practice and industry growth, client development and marketing programs. Prior to joining Sidley, Greg served as chief marketing officer at Lowenstein Sandler, global marketing director at Baker McKenzie, and previously held several marketing leadership roles at Deloitte. Early in his career, Greg lived in Japan, learned Japanese, and was a news reporter on Japanese television and radio for over 10 years. Matt Weaver, Senior Manager of Marketing and Communications, Choate, Hall & Stewart and Choate Investment AdvisorsMatt has more than 13 years of experience creating and managing fully integrated communications strategies for law firms, investment funds, and Fortune 500 corporations during times of crisis and opportunity.