Podcasting Is Big, Big, Big!

Here are a few more facts that I hope will convince you to start your own podcast. As I said before, podcasts are hot, hot, hot. And big, big, big!Spotify Podcasts299 Million Listeners — Spotify has over 299 million listeners (172 million paid listeners) across 92 markets worldwide just waiting to discover podcasts like yours.#2 Podcast Audience — Spotify is the second most popular place to listen to podcasts in the world—and it’s growing fast. iTunes from Apple is #1, but I believe Spotify will catch them soon!Double the Audience — Spotify’s podcast audience has nearly doubled since the start of 2019.Revenue Driven by Podcasts — Spotify’s advertising revenue jumped by 75% in just a year, much of that revenue driven by podcasts. And you can get in on that revenue.299 Million Listeners — Spotify’s ad team is testing a new ad format, a clickable call to action visual ad, that plays after their audio ads on original podcasts.The King of Audio — Spotify wants to be the king of audio, so it’s expanding its exclusive podcast and audiobook offerings. It has signed deals with Bad Robot, Higher Ground Productions, Joe Rogan, Dax Shepard, and others.$100 Million Podcast — Joe Rogan was paid $100 million to keep his Joe Rogan Experience podcast only on Spotify. His podcast gets over 10 million listeners per episode.Other Podcast PlusesThe New York Times recently paid $25 million for Serial Productions, a podcasting firm. The Times also bought the audio subscription service Audm for $8.6 million. They expect podcasting to grow much bigger in the next few years.The iHeart Podcast Network reaches 32 million people every month with 392 million monthly downloads.The Rubin Report with Dave Rubin has 1,660,000 subscribers on YouTube alone. He has had 423 million views of his podcast since 2012.Newsmax, a major media company (with a magazine and a TV channel), launched its first podcast recently, The Newsmax Daily with Rob Carson.Judith Briles, author of How to Write a Million Dollar Speech, has broadcast over 350 podcast shows on Your Guide to Book Publishing with more than 9 million downloads so far.Listen in on one of her latest podcast shows featuring an interview with me: https://www.toginet.com/podcasts/authoruyourguidetobookpublishing/AuthorUYourGuidetoBookPublishingLIVE_2021-12-3.mp3These are just a few of the reasons you should start your own podcast NOW!Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a paid subscriber.Thank you for reading Book Marketing Success. This post is public so feel free to share it. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe