Podcasting Is More Work Than You Think, But It’s Worth It (with Katie Fogarty)

“Press record and publish.” That’s how simple podcasting can look from the outside. But sustaining a show over years, through hundreds of episodes, is a very different story. In this episode of Talking the Talk, Courtney sits down with veteran podcaster Katie Fogarty, host of the long-running midlife podcast, A Certain Age. Over the past five years, Katie has produced more than 270 episodes, interviewed bestselling authors and leading experts, and built a show that has evolved into both a thriving community and an unexpected business. But behind that success is a surprising amount of work. Katie pulls back the curtain on what podcasting really requires, from guest outreach and research to the promotion and systems that keep a weekly show running. She also shares the reality of sustaining creative work over the long term, including the fact that even experienced podcasters sometimes struggle to keep up with the cadence they once imagined. For anyone wondering what it actually takes to keep a podcast going, this conversation offers a candid and encouraging look behind the curtain. In this episode, we discuss: Why podcasting takes far more time than most people expect The hidden workload behind every episode How podcasting can create unexpected business opportunities Why sustainability matters more than perfect release schedules The systems and rhythms that help long-running shows survive How Katie built a loyal audience around midlife storytelling Follow Katie Fogarty Podcast: A Certain Age Instagram: A Certain Age Pod About the show Talking the Talk is a podcast about podcasting, hosted by Courtney Reimer, founder of Sounds Great Creative Podcast Strategy. Each episode pulls back the curtain on how podcasts are actually made, and how entrepreneurs, creators, and leaders can build shows that are strategic, sustainable, and worth the effort. Learn more at www.soundsgreatstrategy.com