Podcasting, Marketing and UNBLOCKED Freedom with Jon Nordström | Finding Clarity in Career Paths and Career Pivots

We met Jon on a dock in Northern Ontario this past summer. He was here on holiday with his family from Sweden… and it turns out Jon is a big deal in Sweden (although we learned that from a mutual friend… Jon is much too humble to admit that). He runs the biggest supporter podcast for Malmö FF, has regular appearances on TV and YouTube, and has a deep marketing background that makes him one of those quietly brilliant people you want to learn from.Jon is passionate, authentic and the kind of person who built a whole creative career by following what actually gave him energy instead of what looked good on paper. This conversation goes everywhere in the best way. Football, chasing creative joy, burnout, ADHD, entrepreneurship, authenticity, AI tools, marketing do’s and don’ts, and why he’d happily eat canned tuna every day if it meant he could keep doing what he loves.Here are some highlights from our chat: • How a simple walk with a friend turned into the biggest supporter podcast for Malmö FF • The surreal moment Spotify reached out • Why he refuses to give up creative independence • The highs and lows of having thousands of passionate fans emailing you weekly • How ADHD and burnout pushed him to finally leave corporate life • The marketing advice he gave us that applies to literally every business • The AI tools he swears by and why SEO is shifting fast • His advice for anyone who feels stuck or scared to start something newEnjoy this conversation with Jon Nordström.Episode Links & Resources: Radio 1910 Podcast (Jon’s podcast for Malmö FF)The Artist’s Way by Julia CameronThe Heart of Buddha’s Teachings by Thich Nhat HanhLovable Dev (AI website creator Jon loves)We’d love to connect with you. Here’s where to find us: Vienna Waits WebsiteSubscribe to Vienna Five NewsletterWaypoint RetreatVienna Waits on InstagramGreg’s LinkedIn Whitney’s LinkedIn Every other Thursday, we talk to people who got UNBLOCKED. You'll hear stories about finding clarity, career paths, career pivots and living with intention. Our guests tell us how they realized something had to change, made bold moves, and built lives that feel more aligned, more alive, and more intentional. We’ll share some of our own stories too, because we’re right here, figuring it out like everyone else.