Podcasting Secret Training: What I’ve Discovered from Three Years of iTunes Podcasting (Using LibSyn and PowerPress) to Increase Sales and Traffic (And What You Can Do Too)

What this episode covers

Just like anything in life, it's a good idea to know WHY you're doing something, as opposed to only "going through the motions"… And if you're only dabbling, if this "internet marketing" thing is only a hobby to you, then it's likely you haven't found very much success because you rarely finish the things you start. If you actually want to make money, it's time to stop dabbling and actually create something. Don't "start" to create something. Actually make that single membership site, add that affiliate program to it, and get some traffic… You need to go all-in. The first problem I see with people going all-in is that they keep changing what they're going "all-in" for, which really isn't going "all-in." You probably know what I'm talking about. Changing to a new niche every month. Only focusing on Pinterest marketing one month because "everyone's" talking about it. Only focusing on Kindle comic books the next month because "everyone's" talking about it… Let's separate the forest from the trees: the only things you need to focus on in your business are your list (so setup an opt-in page and follow-up sequence), traffic (setup a retargeting pixel, run Facebook ads and have an affiliate program) and offers (promote affiliate products and sell your own products). When it comes to list, traffic and offers, there's the MUST-HAVE's (sales letter, email autoresponder) and the NICE TO HAVE'S (blog, podcast, Facebook fan page, etc.) You "could" run your business without a blog (the website you see here) and you could run your business without a podcast (an internet radio show where you post audio episodes on your blog and they also appear in places like the Apple iTunes store). BUT, if you already have SOME kind of sales letter and opt-in page in place, your blog is the TRAFFIC method to get more clicks onto your webpages and a PODCAST is a really easy way to consistently update that blog even if you have just a few minutes every week… I highly recommend our Podcast Crusher course to get your podcast setup. You use your existing blog (or setup a new one) and use a special plugin called PowerPress and a file hosting service called LibSyn. You don't want to host your podcast audio files on Amazon S3 or on your own web host for a number of reasons. The biggest one is that it's easier to look at your stats. You can tell which episodes get the most play and that tells you what kinds of podcast episodes to create in the future. The Robert Plank Show premiered on September 13, 2012. I'm not a super prolific podcaster but I've published 56 episodes with exactly 41 hours of audio content in those three years. I want to get you into podcasting (or BACK into podcasting if you've neglected it) because the traffic is steady consistent, as long as you publish consistently which is probably the #1 most important thing when it comes to podcasting… Podcasting is just audio blogging that happens to get listed on Apple iTunes. Let's just call it what it is. In the past, when I had something to say, I'd spend a couple hours typing out some big long post (kind of like I'm doing to you now). When I want to put out a new podcast: I spend about 10 minutes figuring out some bullet points (if that), and I hit record I speak out my podcast "episode" in one single take, about 30-40 minutes. The "ideal" podcast length is 20 minutes, but that's a little short to cover the things I want to cover, although I don't want to go over 60 minutes After recording the audio, I spend about 1 minute adding intro and outro music. Important: I don't edit out any "um's" or "ah's" or anything like that It takes another 1 minute or so to properly "tag" the file for podcast players and add things like my cover graphic into the file About 1 more minute to upload the audio file to the special hosting service (...

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