Podcasting Strategies, Preferences and Analytics in the B2B World

Try Leadfeeder today and turn pageviews into pipeline! - https://bit.ly/3xMPOV5In this episode, Dots Oyebolu is joined by A. Lee Judge, Co-Founder and CMO of Content Monsta. Lee shares his extensive experience in the B2B podcasting landscape, highlighting key strategies, challenges and future trends. Lee delves into the importance of multimedia content, the impact of COVID-19 on digital adoption, and how B2B marketers can leverage podcasts as an effective content marketing channel.Key Takeaways:(01:29) Predictions on the future of B2B podcasting.(03:26) COVID-19's acceleration of digital adoption.(05:02) Strategies for aligning podcasting with business goals.(07:15) Measuring the impact of B2B podcasting beyond traditional metrics.(13:06) The value of combining audio and video in podcasting.(14:35) Anticipating future trends in podcasting formats.(24:25) Balancing quality and quantity in content creation.(26:11) Understanding traditional podcast metrics for B2B marketing.Resources Mentioned:A. Lee Judge - https://www.linkedin.com/in/aleejudge/Content Monsta | LinkedIn - https://www.linkedin.com/company/contentmonsta/Content Monsta | Website - https://contentmonsta.com/Insightful Links:https://www.cuepodcasts.com/post/ideas-for-a-b2b-podcasthttps://amplify.matchmaker.fm/b2b-podcast-best-practices/https://jake-jorgovan.com/blog/the-definitive-guide-to-b2b-podcastinghttps://smarklabs.com/blog/5-essentials-for-starting-a-b2b-podcast/Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds