Podcasting Your Brand - Episode 60: Structuring Your Podcast with Monetization in Mind (Podcasting 102)

from Florida Podcast Network's All Shows Feed · host Producer Jaime Legagneur, Flint Stone Media LLC, and Florida Podcast Network

I had the honor of presenting twice virtually at the 4th annual Afros & Audio Podcast Festival this past October, and I am sharing one of those presentations on monetization here with you today! I will be highlighting the tactics I have used over the years to design shows that are ripe for sponsorship and other types of monetization. First, I will explain why, as a blanket rule for podcasters, the CPM model of advertising is NOT an ideal way to go and instead offer you an alternative approach. From there, I will give you a roadmap for tapping into your resources to prime your show's format for monetization and share various ways to monetize your show above and beyond packing it full of ads and turning off your listeners. Come discover several, less-obvious ways to monetize your podcast platform and optimize the return on investment with every episode. It's my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...! Monetization Topics Covered In This Presentation: Why the CPM Model is the devil, haha! Venn diagram for potential sponsors Design show with monetization in mind at each step: Who's going to be involved (guests, building a community) What segments can you have added value Terms no less than 4 monthS Sponsored show segments: Highlighted products Ongoing content contributors Media partners Links in show notes Banner ads on website Social media posts Facebook Lives with the sponsor Link to Sound File for Sight Impaired: Click Here Host, Lead Editor, and Executive Producer: Producer Jaime ("Jemmy") Legagneur | Email Me! ([email protected]) Link: Producer Jaime to Give Two Virtual Presentations at the 4th Annual Afros & Audio Podcast Festival | Visit Afros and Audio Link: Podcasting Your Brand Episode 35: Examining Your Ecosystem (Thoughts Before Launching, Part 3: The Who) Link: Podfest Multimedia Expo Connect with the Show and Leave a Voice Message: PodcastingYourBrand.com Follow me on social media: Instagram: @FlintStoneMedia Tik Tok: TikTok.com/@producerjaime Facebook: Facebook.com/FlinttoneMedia Twitter: @FlintStoneMedia LinkedIn: Producer Jaime | Flint Stone Media Clubhouse: @ProducerJaime Already Have a Podcast? Check Out My Other Show FULL of Podcast Tips: Podfest Podcast | Check Out My FREE Tips | Producer Jaime's Equipment Guide | Take my Podcast Booster Class! | Let me coach you 1 on 1... | Download My Top Tips Pack Working on Your Business Expertise? Check Out My Other Show FULL of Business Tips: Owwll Podcast | Monetize Your Expertise with Owwll App (Referral Code: PL954123 for a $10 credit!) Favorite Tools I'm Affiliated with: Canva | 1SheetPRO | Riverside FM | Podopolo Additional Support Provided by: Flint Stone Media and Listeners Like You!! Remember: "The only thing more powerful than your voice is your spirit to use it." So, turn that mic on. ~ Producer Jaime ----------------- Production House: Flint Stone Media Copyright of Flint Stone Media LLC 2022. Partner with FPN: Become the voice of YOUR segment of Florida!! From sponsoring episode segments through creating and growing your own branded show, we have the solution to promote you while we promote Florida! FPN Media Kit We are currently boarding shows to build out our network. And, you don't want to miss ANY of the new hosts and podcasts were have joining us. Search for and subscribe to "Florida Podcast Network" on iTunes and all your favorite podcast players to get more of this and ALL our shows. Become a Patron: Have a suggestion for the Network? Join us in the FPN Insiders group on Facebook and let us know! FPN: Check out the other shows on the Florida Podcast Network

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This episode was published on November 7, 2022.

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