Podcasting's Ad Bargain, Gen Alpha's Favorite Platforms & More

Here's what you need to know for today in the business of podcasting: Sound Profitable's newest study The Ad Bargain is now live, industry KPIs show YouTube leads for social media advertising attention (with podcasting in second place), where Gen Alpha consumes content, and why performance marketers are shifting priorities to brand-building. Find links to everything mentioned, as well as the full write-up, on Sounds Profitable.