EPISODE · Dec 9, 2019 · 33 MIN
Podcasts and one-way friendships
from The Marketing Companion · host Mark Schaefer and Brooke Sellas
Mark and Brooke explore "parasocial" relationships that seem to be forming in the podcast space and how this might be useful to brands. They also look at an experiential marketing case study and marketing lessons from the streaming video wars. Meanwhile, Brooke debates a potential move to another closet.
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Podcasts and one-way friendships
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