Podcasts Just Passed Radio: What the Share of Ear Shift Means

Podcasts have reached 40% of daily spoken-word listening versus radio’s 39%, marking a historic shift from scheduled broadcast to on-demand, niche, and intimate audio that listeners choose and carry with them. This is a BIG moment indeed. Podcasting is the new medium that people prefer.  Whether you are selling your home OR promoting your business, storytelling on podcasts is a big part of this. For creators and brands, the takeaway is simple: listening habits have moved—are you showing up where attention now lives? Via Podbean AI Become a supporter of this podcast: https://www.spreaker.com/podcast/real-estate-podcast-show--6907081/support.PS Sign up here for the newsletter that 1000s across Toronto GTA receive each week.