Podium Podcast y la transformación del podcasting

from Via Podcast · host Melvin Rivera

En Via Podcast dialogamos, a través de “Twitter Spaces”, con referentes del podcasting para conocer el ‘detrás de escena’ de las productoras y programas más populares de la industria en español. En esta oportunidad nos acompañó Lourdes Moreno Cazalla, productora ejecutiva de Podium Podcast, que también trabaja en distribución y audiencias. Lourdes tiene un PhD en Comunicación Audiovisual y es docente. Anteriormente, estuvo 15 años en Prisa Radio y vivió muy de cerca la transición de la radio a los medios digitales. Conversamos sobre la estrategia y procesos en Prisa Audio y Podium Podcast.Lo esencial que debes saber: - Cómo la nueva estructura de Prisa Audio les facilita categorizar mejor los contenidos. - El proceso que usan para determinar que historia producen. - El interés de los medios en producir en televisión las series de pódcast que ellos están creando. - Su estrategia para desarrollar comunidades fieles a un proyecto y a partir de ahí empezar a promover una experiencia más individual para ese grupo. - La importancia de los eventos en el podcasting. - Por qué las empresas productoras tienen que empezar a cuidar mucho más a los autores y a los creativos que generan el contenido.Sigue a Lourdes Moreno Cazalla: Medium | LinkedIn | Twitter

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This episode is 37 minutes long.

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This episode was published on June 29, 2022.

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