PodSwap: How To Triple Your Engagement by Posting Your Failures

"Be authentic. If it doesn't feel right inside, don't post it." – Amy WenhamIn this episode, I sat down with Amy Wenham, founder of the Women's Business Network (WBN) in Ho Chi Minh City, to talk about one of my favourite topics—authentic content marketing.The conversation made me reflect on my own content. We talked about the podcast studio, the countless hours spent setting up lights and cables, and how I'd often forgotten to share the journey behind the finished product. It reminded me that people don't just want to see the final result—they want to understand the work that got you there.If you're a business owner, marketer, or content creator trying to build a genuine connection with your audience, this episode is packed with practical advice you can start using today.Key Takeaways:How Amy grew the Women's Business Network from just 23 members to more than 900 without paying for advertising.Why authentic stories consistently outperform polished, "perfect" content.The biggest content marketing mistakes SMEs make and how to avoid them.How to use AI without losing your own voice and personality.Why podcasting is one of the most powerful tools for creating authentic, long-form content.Chapters and timestamps:00:00 – Rapid-fire questions and why authenticity beats viral marketing04:00 – Why sharing challenges creates stronger engagement than polished content08:30 – Listening to your community and creating content your audience actually wants14:00 – The biggest content marketing mistakes SMEs make20:00 – AI, authenticity, and why your voice still matters26:00 – Why podcasting is the perfect format for authentic content marketingSend us Fan MailBook a free call with me here to help you create the best podcast possible! Book your free studio tour today! Email me ([email protected]) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!