Pokémania Unbound: The Global Reign of the Pocket Monster

Nearly three decades after its debut, Pokémon has grown from a simple game about collecting creatures into the most profitable media franchise in the world. In this episode, we explore how Pokémon evolved from a nostalgic handheld adventure into a global cultural powerhouse—spanning video games, trading cards, television, and now even a permanent theme park. What makes Pokémon so enduring? From its uniquely Japanese design philosophy—mixing adorable characters with deep systems for devoted fans—to its role in exporting Japanese pop culture worldwide, we unpack the formula behind its staying power. And with rare collectibles selling for record prices and new attractions opening in Tokyo, we ask: how did Pokémon become not just a franchise, but a global phenomenon? https://www.economist.com/culture/2026/02/26/thirty-years-on-pokemon-is-still-a-monster-hit