Pokémon Go: The bizarre, fascinating phenomenon, explained

By now, the internet buzz, strange behavior on the streets, and watercooler talk have probably alerted you to the overnight sensation that is Pokémon Go. No, you haven't traveled back in time to 1997. This is an entirely new brand of Pokémania that went viral in just a few days by hitting a sweet spot of nostalgia, new technology, and shareability. It rose to the top of iTunes charts faster than you could evolve your Jigglypuff into a Wigglytuff — and if that sounds like utter nonsense to you, tune into this week's episode of Generation App.