Polarizing Products (and How To Launch and Scale Yours!) with Khierstyn Ross | Ep.04

I ask eCommerce expert, Kheirstyn Ross, all about marketing 'naughty' products online. We talk platforms, strategy, influencer marketing, fb ads, fundraising, and plenty in between. Khierstyn is founder of launchandscale.co a marketing agency that has successfully grown countless products on Kickstarter, IndiGoGo, Sharktank, Shopify and more. She has worked with product creators in various industries including breast-feeding, fitness supplements and cannabis cultivation. Whether you already have a digital storefront or you're still dreaming up your first product - if it's in a tricky niche, this episode is for you!