EPISODE · Oct 1, 2025 · 1H 3M
Policy Pressure: Communicating at the Speed of Change
from Demy-Colton Talks Biotech · host Demy-Colton
Briefing Room Virtual Salon Series Policy Pressure: Communicating at the Speed of Change As policy shifts reshape the landscape of science and innovation, communications teams are under pressure to adapt—fast. From drug pricing reforms to changing regulatory expectations to rapidly evolving funding landscapes, the stakes for how biotech and pharma tell their stories have never been higher. This session of The Briefing Room brings together communications leaders and brand strategists to explore how policy turbulence is transforming messaging, positioning, and public trust in the life sciences. Moderator:Virginia Amann, Founder & CEO, ENTENTESpeakers:Annalee Armstrong, Senior Editor, BioSpaceMaria Ghazal, President & CEO, Healthcare Leadership Council (HLC)Michael Heifetz, Managing Director, Alvarez & Marsal Public Sector Services
What this episode covers
Briefing Room Virtual Salon Series Policy Pressure: Communicating at the Speed of Change As policy shifts reshape the landscape of science and innovation, communications teams are under pressure to adapt—fast. From drug pricing reforms to changing regulatory expectations to rapidly evolving funding landscapes, the stakes for how biotech and pharma tell their stories have never been higher. This session of The Briefing Room brings together communications leaders and brand strategists to explore how policy turbulence is transforming messaging, positioning, and public trust in the life sciences. Moderator:Virginia Amann, Founder & CEO, ENTENTESpeakers:Annalee Armstrong, Senior Editor, BioSpaceMaria Ghazal, President & CEO, Healthcare Leadership Council (HLC)Michael Heifetz, Managing Director, Alvarez & Marsal Public Sector Services
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Policy Pressure: Communicating at the Speed of Change
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