Political Campaigns & the Power of CTV | Jeremiah Guappone

Jeremiah Guappone, Chief Strategy Officer and GM at Data Genomix  Jeremiah Guappone discusses the ins and outs of political campaigns and Connected TV (CTV) in the digital landscape. Jeremiah reveals the importance of speed and agility when managing digital political campaigns. Learn how Data Genomix uses CTV to hyper-target voters at a fraction of the cost of traditional television. The conversation also touches on how digital metrics offer deeper insights compared to traditional methods, changing the game for political advertisers. This episode offers a fresh perspective on leveraging digital strategies for political impact.